AIR Institute participates in ARTOURIX, an R&D project that investigates explainable artificial intelligence and natural language processing methods to help tourism companies monitor trends, generate alerts, and make data-driven decisions.
When tourism needs to better understand its data
Tourism is a constantly evolving sector. Traveler preferences, booking channels, destination demand, prices, competition, and the way companies respond to each opportunity are continuously changing. In this context, data has become a decisive asset for anticipating changes, interpreting signals, and making better decisions.
This is where ARTOURIX comes in, an acronym for Alert and monitoRing for TOURism business Intelligence eXplained, a project in which AIR Institute participates. AIR Institute is a Technology Centre associated with NODDO and specialized in advanced artificial intelligence and information and communication technologies.
Artificial intelligence to monitor tourism trends
The overall objective of ARTOURIX is to research explainable artificial intelligence and natural language processing methods capable of monitoring and detecting changes in business trends within tourism companies. To achieve this, the project works with both current and historical information, incorporating data fusion and knowledge management approaches.
The key lies in transforming large volumes of information into useful knowledge. The goal is not only to analyze data, but also to develop mechanisms that make it possible to interpret what is happening, identify which indicators are changing, and understand how certain trends may evolve in the short term.
Automatic alerts to support decision-making
ARTOURIX investigates methods capable of generating automatic alerts and notifications as a decision-support system. These tools are designed to help booking companies analyze key performance indicators (KPIs) and obtain short-term forecasts on the evolution of business trends.
This approach is especially valuable for the tourism sector, where the ability to react quickly can make a significant difference. Detecting changes in demand, customer behavior, or specific indicators at an early stage allows companies to adjust commercial, operational, and distribution strategies more accurately.
A project together with Juniper TravelTech
ARTOURIX was created through a consortium formed by Juniper TravelTech, a technology provider for tourism companies, and AIR Institute, a Technology Centre specialized in advanced artificial intelligence and ICT. The project description itself states that both entities joined forces to research assisted mechanisms for smart tourism.
This collaboration connects two complementary capabilities: on the one hand, the technological and market expertise of a company specialized in solutions for the tourism sector; on the other, AIR Institute’s research capacity in artificial intelligence, natural language processing, knowledge management, and intelligent systems.
According to its own corporate information, Juniper provides technological solutions for DMCs, travel agencies, bed banks, airlines, tour operators, and cruise companies. This close connection with the tourism ecosystem provides the project with a business context directly linked to the real challenges of the industry.
AIR Institute: advanced AI serving strategic sectors
AIR Institute’s participation in ARTOURIX reinforces its positioning as a Technology Centre specialized in applying advanced artificial intelligence to specific business challenges. The centre defines itself as a private research organization focused on promoting and developing scientific research in computer science and artificial intelligence, supported by a multidisciplinary team specialized in information technologies, computing, artificial intelligence, and ICT.
In addition, AIR Institute has expertise in technologies such as natural language processing, information extraction, sentiment analysis, deep learning, machine learning, Big Data systems, and decision-support systems. These capabilities align directly with the objectives of ARTOURIX and with the advanced digitalization needs of the tourism sector.
From a technological perspective, the project positions AIR Institute within a high-potential field: the combination of explainable artificial intelligence, business intelligence, and smart tourism. In other words, technologies that not only generate results, but also aim to make them understandable and useful for decision-makers within companies.
Smart tourism: anticipate, explain, and decide
One of the most interesting aspects of ARTOURIX is its approach to explainable artificial intelligence. In sectors such as tourism, where decisions affect pricing, availability, campaigns, destinations, bookings, and customer experience, obtaining a prediction alone is not enough. It is also important to understand why an alert is generated, which data supports it, and how it should be interpreted.
For this reason, the project focuses on mechanisms that help monitor, explain, and anticipate changes. Artificial intelligence thus becomes a tool for improving the analytical capabilities of tourism companies and enabling faster, more informed decisions aligned with the real evolution of the market.
Applied innovation from Technology Centres
AIR Institute contributes specialized knowledge in artificial intelligence, natural language processing, and intelligent systems to address a very specific challenge: helping the tourism sector better interpret its data and anticipate changes.
AIR Institute’s participation in ARTOURIX demonstrates the value of technology transfer when research is connected to real business needs. Through projects like this, Technology Centres help bring innovation closer to the market, strengthen business competitiveness, and open new opportunities for the intelligent digitalization of key sectors.
Funding entities: Ministry of Science and Innovation, the European Union – NextGenerationEU, and the Spanish State Research Agency.
