Personalization and Artificial Intelligence, a perfect combination

Those who know about Artificial Intelligence (AI), this high-end technology, also know that it still requires development in many cases. It would be a good thing to take a step towards the future by studying the processes in which AI could clearly be involved, generating a large technological platform, where countless data are transformed.

Personalization is one of the aspects that most need investment, in this area we have to get to know different groups of speakers very well, in order to be able to transmit or receive our messages.

However, AI can achieve its highest potential if helped by Machine Learning processes, for example, in product recommendation or in the optimization of a simple subject line on e-mail.  

Artificial Intelligence and Machine Learning are one of the main lines of research of the AIR-Institute. If you would like to find out more about us, visit www.air-institute.org or follow us on social networking sites.