Even if you’re new to the world of technology, you have most likely interacted with some kind of virtual voice assistant, also known as chatbot, presumably when you contacted a telephone service provider or an insurance company.
Behind this type of interaction are bots; artificial intelligence software designed to perform different tasks by themselves, that is, with no help from humans. They are mainly designed for usual tasks like reserving a table at a restaurant, setting a date for an event, and obtaining and showing information to users. However, we’re now focusing our attention on maintaining a conversation with users, as the marketing director of the Royal Bank of Canada, Alan Depencier, said it ““There is a broad spectrum of opinion on the adoption of voice over time. Voice will be more prevalent. Search now is very visual. A picture paints a thousand words – that’s what we’ve been taught for years. The challenge with voice is people want information fast. Brevity is better than lots of words…It is a bit scary for marketers...,” this means that we require faster and more reliable interactions.
The true challenge in the field of voice assistants will be adapting them to every user at time of search. It is necessary that we find answers to certain questions, including, which words are correct in voice search? What tone of voice is adequate for different types of brands? These problems must be addressed as soon as possible.
Artificial Intelligence is one of the main lines of research of the AIR-Institute. If you would like to find out more about us, visit www.air-institute.org or follow us on social networking sites.