It may seem that we’re already benefiting from all the possible advantages of systems based on Artificial Intelligence (AI). However, this impression is very far from the reality. According to experts in the industry, in the next five years, the decisions of some sectors will be strongly influenced by AI, this includes the marketing sector. Moreover, most brand experiences will be delivered through AI before 2025.
All marketing processes involve large amounts of data, thus, the future of marketing, of the type that is not solely focused on traditional commercial processes, lies in the development of AI systems and automatic learning, also called Machine Learning (ML). Those technologies have the ability to use data to the fullest.
AI and ML are powerful tools that help address crucial issues in the field of marketing, including personalized client experience and automation for greater efficiency in commercial processes.
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