The consumer and Blockchain

blockchain air institute

The most important segment of all value chains is the final one. Very often, the final segment represents the customer and customer-related activities; this is also the case of Blockchain.

Consumers cannot be removed from the chain of a technology like Blockchain whose goal is to help people. Its main advantages include digital identity control, which allows users to choose the information that they make available to third-parties; the protection of their privacy and monetization of customer attention.  

Whichever the case, the consumer never stays out of the concept. We should remember Bill Gates’ words: “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.”

Blockchain is one of the main lines of research of the AIR-Institute.  If you would like to find out more about us, visit or follow us on social networking sites.