The Centr@Tec Programme starts a new year of conferences dedicated to providing information and the best tools to improve the digitisation of SMEs in Castilla y León. The AIR Institute facilities in Salamanca have hosted today a new day of the programme of the Institute for Business Competitiveness of Castilla y León (ICE), in collaboration with the AIR Institute, focused, in this case, on the Digital Kit and its solutions for the digital transformation of the self-employed and SMEs.
The event was opened by Juan Manuel Corchado, Professor at the University of Salamanca, an expert in Artificial Intelligence. For his part, José Francisco Diego Calvo, territorial delegate of ICE in Salamanca, continued the presentation explaining the characteristics of the programme and the main lines of ICE funding.
Funding opportunities for SMEs
The Digital Kit is a public financial aid programme financed by the Next Generation EU funds aimed at the self-employed and SMEs. Its objective is to contribute to the adoption of technological solutions for their digitalisation. Cristina Timón Gil, from the Chamber of Commerce of Salamanca, gave an interesting talk explaining the main activities of both the Digital Kit and the Acelera Pyme Office, also based in the Chamber of Commerce. The latter aims to promote digital transformation through the adoption of a culture, continuous use and exploitation of ICT in business strategies, through a support process and the offer of key tools that maximise productivity and competitiveness, both nationally and internationally.
Generative AI in business
Artificial Intelligence (AI) is one of the technologies with the greatest impact today, and different sectors are making use of it to improve operations. Raúl García Serrada, AI expert at AIR Institute, gave a talk on "Generative AI (ChatGPT) and its potential for the company", a talk oriented towards the application of Generative AI in the business environment, where he provided the first theoretical bases for implementing these technologies in companies, promoting their digitalisation.